The Dynamic Daily

Why Stage a Home?

During a training event today with Natasha Little of ShowHomes Greenville, she said something that really hit the nail on the head.  To help sellers understand how important and necessary a show ready home is, tell them "this is what the sophisticated buyer in today's marketplace want and expect".  That statement makes it clear and leaves little room to argue why staging makes sense.  To do anything less, sets the stage for disappointment.

Are you a Sheepwalker?

A sheepwalker, as defined by Seth Godin, is someone who fights to protect the status quo at all costs, never asking if obedience is doing you any good!!!  Too many REALTORS do things simply because they think they are supposed to or because everyone else is doing it.  Dont ask simply what they are doing, ask what they are doing that is producing desired results.  Dont follow the pack that is going over the edge of the mountain (failure), instead be sure you are following the 20% of REALTORS that are actually successful.